We’ll be with you on every step of your betting journey, rooting for you and keeping you updated through our informative and entertaining blog posts. Stay tuned for the latest odds, betting tips, previews, and reviews of all the major sporting events taking place. With a focus on innovation, customer experience, and social responsibility, Afrirent Holdings is well-positioned to shape the future of gaming and entertainment in West Africa, bringing value and economic development to the region. For persons suffering with gambling addiction, these steps might involve self-exclusion options, expenses restrictions, or support service access. As we said, a lot of information concerning first SA bookies is unrevealed.

US sports such as the National Basketball Association (NBA)  and National Football League (NFL) have also attracted a new betting audience in South Africa. In conclusion, sports betting in South Africa is a vibrant and evolving industry. While it offers entertainment and economic benefits, responsible practices and adherence to legal frameworks are essential for its sustainable growth. As technology continues to evolve, so too will the dynamics of sports betting in the region. Both BetGames and Evolution Live Dealer Games are fully licensed in South Africa and hence playing these games is safe and legal. Please ensure you play at a betting site with a South African gaming license and not in one of the many online casinos.

Features that every betting website must have in South Africa

This collaboration further embeds Betway within the nation’s sports culture, associating the brand with excellence and national pride. For simpler transactions, the betting site should preferably handle ZAR (South African Rand) or another preferred currency in South Africa. Furthermore fair should be the minimal deposit and withdrawal quantities, so enabling bettors to engage irrespective of their means. The governments of several African countries have already passed regulatory acts which offer further hope for future developments and reforms taking place on the continent. So, in a world of endless possibilities for future prosperity and continuous technological growth, we should note that it was only a matter of time before Africa became a tempting prospect for iGaming companies looking to expand. Each site has its strengths, like betting live during the fight or options to cash out.

Sports for betting popular in Africa

Furthermore improving accessibility and convenience for users is having a specific mobile app for iOS and Android smartphones. Anyone looking for somewhere to place their sports bets should look for a licensed online betting site. There are currently nine boards in South Africa who are able to license online betting sites.

Market Movers

The major online bookmakers in South Africa offer sign up bonuses for new customers and provide you with free bets to use when you start betting online. The full list of free bets and welcome bonus offers are listed on this page above. Now, the company is leveraging its expertise in gaming and entertainment to introduce new and exciting offerings to consumers in West Africa, catering to the evolving needs and preferences of the market. Their customers are quite a broad range from those who enjoy a small dabble and do it for fun to serious players who want to make a tremendous wager. Among the wide selection of events for betting, it is sports that are in trend.

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• By contrast, just 27% of South Africans have access to a desktop in the house.
• Although it might not be accessible for every game, the availability of live streaming for important events lets bettors view games and make informed decisions when live betting.
• Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent.
• From the country favorites like rugby and cricket to worldwide sports like football and specialized events, South African bettors have a broad spectrum of sports to choose from.
• It also explores the role of regulation and education, and why its impact on financial inclusion and exclusion.
• Mixed Martial Arts (MMA), especially through UFC events, offers a distinct betting landscape compared to boxing.

The rise of mobile apps and the ability to bet from smartphones have revolutionized the industry. Whether on the go or from the comfort of their home, many South African gamblers nowadays would rather use their cell phones to make bets. Optimizing betting sites for mobile usage can help to guarantee a seamless betting experience by means of simple navigation.

Sports betting has become popular in Africa relatively recently, but it is gaining momentum every year. If at first, the African betting market had certain drawbacks due to the specifics of the continent and legislation, today the betting system is as close as possible to the European one in terms of transparency. Take your opportunity to participate in the African sports betting world. Blackjack uses the international 52-card deck without jokers, with several variations of the original game being present in several online casinos which are active in Africa. Being quite possibly the most popular casino game from all over the world, Live Blackjack is the favourite table game of several gambling enthusiasts who are looking for a thrilling gaming experience.

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“Gambling is not a reliable source of income, and without careful management, it can lead to serious financial setbacks. By increasing financial awareness and promoting responsible gambling, we can help people make informed decisions and avoid unnecessary financial risks,” Manyike concluded. For those who feel their gambling habits might be affecting their financial well-being, Manyike advises seeking support. “The South African Responsible Gambling Foundation offers free and confidential counselling services,” he added. Additionally, professional counsellors who specialise in gambling addiction can provide guidance.

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Borrowers tend to be young urban males with 54% in Kenya and 64% in Tanzania. The most common reasons for the digital credit borrowing given by the participants is household needs and business purposes put at 35% and 37% respectively in Kenya and 37% and 31% respectively in Tanzania. 47% of respondents paid a loan late in Kenya compared to 56% in Tanzania. Three African countries make up the largest chunk of legal gambling activity in Africa.

Sports betting and its Relationship to Digital Credit: A Case Study for East Africa

More and more sites followed and now you can enjoy slots also on PalaceBet, YesPlay as well as brand-new LulaBet. Therefore, SA punters can now enjoy slots betting fun on licensed betting sites. BetGames are live lucky draw games that combine traditional fixed odds betting with lottery and live dealers. These innovative games, including Lucky 6, Lucky 7 and Wheel of Fortune play every three to five minutes and offer easy, instant winning opportunities from as little as R1. They are available across most of the best betting sites these days and guarantee a quick, enjoyable betting entertainment.

Afrirent Holdings sets its sights on West African gaming, lottery and betting market expansion

A focus on the quality of its agency network over quantity has also resulted in improved profitability through higher average wagers and revenues per agent,” said the group. MultiChoice continues its push to dominate Africa’s betting market for sport and other activities, having grown its business by a tenth in Nigeria while launching one of the world’s top gambling games in SA. This encourages more South Africans to bet safely, securely and ultimately responsibly. Betway is considered the biggest bookmaker in South Africa and along with Sportingbet and Hollywoodbets. Our team of betting experts assess every aspect of each bookmaker from the free bets to markets and odds and even their customer service. Keen to know how best to pull off a betting slam dunk in the NBA playoffs?

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Betway’s story is a testament to the impact of thoughtful strategy and unwavering dedication in achieving business excellence. They are a quality business with a demonstrable track record of success, and we believe they will add immense value to our business and long-term value creation. It goes without saying, perhaps, that there are very strict controls concerning gambling activities. After all, those positive and negative aspects about gambling (referred to above) must be marshalled quite closely.

• The growth of this sector has been beneficial, although it is essential to balance economic benefits with responsible gambling practices.
• I would go to the casino with borrowed money, hoping that it would be my lucky day.
• The government has taken steps to address these concerns, by introducing measures to prevent underage gambling and to ensure that online betting and gaming operators are operating in a fair and responsible manner.
• It not only generates revenue through taxes but also creates employment opportunities.
• It goes without saying, perhaps, that there are very strict controls concerning gambling activities.

More Group Editors Publications & Online Platforms

I had no one to turn to, my family had found out about my gambling and they didn’t want anything to do with me. I had to decide to turn my life around to get back the trust and dignity from all those I’ve hurt. I got the numbers for the SA gambling programme at the exit of the casino.

In June 2021, the group paid $281.5m to increase its stake in BetKing, a digital and sports entertainment platform that focuses on Africa, to 49%. Blue Lake Ventures, which traded as BetKing, subsequently changed its name to KingMakers. Of the total, betting generated 60.5% of industry GGR at R35.9bn, with casinos leading the charge, at R17.4bn, about 29% of the pie. There was huge growth in the popularity of rugby in 2023, growing by almost 100% compared to the two preceding years. There was sizeable growth in the average bet size during 2023, a sign that South Africans had no doubts about the prospects of the Springboks. Basketball is also popular with South African punters and is appealing to bettors who have the appetite to risk more per bet.

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The advent of the internet revolutionised the sports betting industry worldwide, and South Africa was no exception. Predominant online betting platforms such as the Betway app emerged as a convenient and accessible alternative to traditional brick-and-mortar establishments. This shift allowed bettors to place wagers from the comfort of home using computers or mobile devices.

• There needs to be a consideration for the local audience, what they want to bet on and how they will make use of our platform” concludes Chelin.
• Some punters might be very familiar with the do’s and don’ts of betting online.
• Online betting and gaming have become increasingly popular in South Africa, as it provides a convenient and accessible way to participate in the betting industry.
• Hence, the evolution of the online gambling market has been indefintely stalled for the moment, with only a few companies willing to still take a chance on the Kenyan market.
• Bettors can use betting apps like the hollywood bet app or betting websites.
• However, the industry also faces significant challenges that must be overcome if it is to reach its full potential.
• Horse racing was considered more like a sporting activity than a betting one.

• Further laws were passed in 2010 that made online gambling on servers located outside of the country illegal.
• Those South Africans will have shared their sports betting experiences with family and friends back home, further nudging them towards it as a worthwhile activity.
• Some sportsbooks also offer free bets which allow you to test the platform before fully committing, so you can see whether they’re a right fit for you.
• These licenced companies also offer various products that look like online gambling, however, the betting is structured in a way that it falls under sports/fixed odds betting regulations and licensing.
• However, the situation has changed dramatically in recent years thanks to the rapid development of Internet connectivity in Africa.
• While sports betting has become increasingly normalised, concerns persist regarding its potential negative consequences, such as problem gambling and addiction.

The Live Games content is very varied, ranging from Game Show games such as Crazy Time, Megaball to Dream Catcher and the thrilling Lightning games range. For South African gamblers, an extensive range of payment options is absolutely necessary. Local payment options available on the finest betting sites include popular mobile payments like PayPal and cryptocurrencies as well as bank cards and e-wallets. Particularly if you want to cash out your gains, quick withdrawals and deposits are also absolutely vital. Fast withdrawal sites—especially those using e-wallets and cryptocurrencies—make the betting experience far more fulfilling.

A respectable betting login betting website must have a fresh license from a credible body such as provincial gaming boards or the National gaming Board (NGB). This guarantees that the site runs under tight policies, therefore offering bettors a safe and secure environment. In South Africa, the legal gambling age is eighteen, hence all licensed operators have to confirm the age of their clients in order to stop young gaming.

Sport betting in South Africa

Furthermore, integration with digital payment systems has facilitated secure and convenient transactions for bettors. The convenience of placing bets from a smartphone or computer has transformed the betting landscape, making it more accessible than ever. Top sports betting sites in South Africa offer a range of options, from live betting to virtual games, catering to a wide array of preferences. Initially, it was restricted primarily to horse racing, which has been a popular pastime since the 18th century. Over the years, the scope of betting expanded to include other sports like soccer, rugby, and cricket, which are immensely popular in South Africa.

However, many iGaming companies decided to abandon this market once the government threatened to introduce an additional 20% tax on casino stakes, as the prospect of investing in an unstable market was by no means appealing. Software developers are developing sports betting features that focus on personalisation where your previous betting performance will be taken into account using recommendation engines. This helps punters make better informed decisions based on their betting and improves the whole sports betting experience.

Customer support

The legalization of sports betting in the 1990s marked a significant turn, leading to the establishment of licensed betting shops and later, online betting services. The range of betting options on a betting website is among the most crucial aspects one ought to look for. From the country favorites like rugby and cricket to worldwide sports like football and specialized events, South African bettors have a broad spectrum of sports to choose from. The finest betting sites provide several betting markets, such as match winners, player props, or even live event betting, so as to accommodate these tastes. A reputable sportsbook would have a large selection of markets for both pre-match betting and live betting, thereby allowing bettors lots of options to stake wagers on ongoing events. The exceptions to this rule are province licensed horse racing and online sports betting.